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News Release

MaxiScale Launches Breakthrough Software Platform to Fundamentally Change the Economics of Deploying Web-scale Applications

MaxiScale FLEX Platform Cuts Costs and Boosts Performance for Internet Data Centers Challenged by Unpredictable and Ever Expanding Data Requirements

SUNNYVALE, Calif.—September 21, 2009—MaxiScale, Inc., a technology leader in Web-scale distributed systems, today launched a breakthrough software platform for companies delivering Internet-scale applications. The MaxiScale FLEX Software Platform is the first technology to solve the problems created by the unpredictable and ever-expanding data requirements of Web workloads. MaxiScale transforms and scales file serving and storage infrastructure to meet these demanding needs. As a result, companies supplying Internet-facing applications, ranging from advertising and social networks to hosted software-as-a-service, can now deliver performance and reliability resulting in a richer and more responsive end-user experience.

The MaxiScale FLEX Software Platform addresses the “new era of billions”: Internet companies must support billions of files, millions of users, and comprehensive logging and tracking of data, all while ensuring immediate performance for a top-quality user experience. Conventional data center and storage infrastructures cannot keep up with these taxing workloads and requirements. Solutions built on expensive proprietary hardware do not scale to support the new paradigm, and do-it-yourself software approaches are only feasible for a handful of companies with millions of dollars to build and maintain large infrastructure development teams.

The FLEX platform runs on commodity hardware, optimizes small file performance—representing the majority of files uploaded, accessed and downloaded on the Web daily—and can scale far beyond existing technologies. The company’s innovative Peer Set™ architecture and single disk I/O small file operations allow data centers to linearly scale a single namespace to hundreds of petabytes, eliminate forklift upgrades and reduce disk spindle counts by a factor of 10. The result? Advertising and social networks, content delivery networks, hosted services and video-serving companies can scale to 100 times the capacity of their current solutions non-disruptively.

With over 110 billion ad impressions served in 3 years, AdMob, the world's largest mobile advertising marketplace, understands the challenges of handling unpredictable and ever-expanding data requirements. “AdMob's technology is a key part of our differentiation. The underlying platform and technology that power our marketplace are crucial to our success and existing solutions for open source clustered file systems could not keep up with our typical workloads,” said Kevin Scott, vice president, engineering. AdMob. “The MaxiScale platform supports the scale and performance levels we require while enabling system consolidation to improve our cost structure.”

“We are in the midst of tremendous unstructured data growth requiring scale and innovative file-based data management. This is perhaps best seen by the rise in the sheer number and size of web-scale applications,” said Noemi Greyzdorf, research manager, IDC. “This overwhelming need provides an opportunity for companies such as MaxiScale, whose technology is designed to provide the file serving and storage scale that Internet applications require now and in the future.”

The MaxiScale FLEX Software Platform fits existing Web environments and features a suite of file serving and storage capabilities starting with the Peer Set foundation and distributed metadata that turn commodity hardware into robust, scalable and highly available infrastructures. MaxiScale integrates file serving with optimizations for small files, logging, and a key value store, all accessible using a common file-systems approach without the need for application changes. The system provides client access to Linux and Windows Web and application servers, and includes a single namespace and management interface for simplicity and operational savings.

“The new wave of Internet-scale applications have completely changed the dynamics of file serving and data workloads in ways we could not have anticipated even five years ago,” said Gianluca Rattazzi, chief executive officer and co-founder, MaxiScale. “Our products and technology fully addresses this ‘era of billions’ to help our customers scale accordingly while improving performance and reducing costs.”

The software is immediately available. For more information about the MaxiScale FLEX Platform, please visit www.MaxiScale.com/FLEX.

About MaxiScale
MaxiScale provides a breakthrough software platform for Internet data centers and storage infrastructure that fundamentally changes the economics of deploying Web-scale applications. This platform addresses the unpredictable and expanding data requirements facing companies that deliver Internet applications. MaxiScale enables customers to reduce capital and operational costs while improving performance by an order of magnitude over competing solutions. The company’s innovative Peer Set™ architecture and single disk I/O small file operations allow data centers to linearly scale a single namespace to hundreds of petabytes, eliminate forklift upgrades and reduce disk spindle counts by a factor of 10. This results in the ability to scale to 100 times the capacity of current solutions. For more information, please visit: www.MaxiScale.com.

MaxiScale and the MaxiScale logo are registered trademarks of MaxiScale, Inc. All other trademarks are the property of their respective owners.